Tag: social media

The Rise of the “Misguided” Online Consultation: Patient Expectations vs. Reality

~ Shadi Samawi ~ 1 Comment

“Blindness and Error can change a life as surely as Judgement and Reason can.”  ~ M. Morris

As social media and the internet in general take hold of almost every aspect of our lives, with their apparent ease of access and speed of response, we tend to infer that we can really do EVERYTHING in the virtual world. This notion has clearly spread throughout all fields of industry, marketing and certainly impacting the field of health services in general. In this blog post I’d like to discuss the downsides of people’s misguided perceptions that online medical/dental consultations are a viable and reliable form of enquiry into their health issues.

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Non-Sense & Sensibility: Distorting Smile Aesthetics in the Frenzied Social Media Age

~ Shadi Samawi ~ 1 Comment

“Give them Quality. That’s the best kind of advertising.” ~ Milton Hershey

Let’s put it out there bluntly: We are distorting the aesthetic sense of the public, plain and simple!

And by “we” I mean “us”, dental professionals who are supposedly the custodians and guardians of people’s smiles and oral health. The public today is under constant bombardment by images of so-called “smile makeovers” a lot of which are  sub-standard, to say the least,  and often without justification, under the guise of a laughable marketing term; The Hollywood Smile. Sadly, this seems to be especially true here in the Middle East. How this “One smile fits all” notion started can probably be traced back to the rise of social media and its associated online marketing several years back!

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