Truth… or Dare?

“If Truth is Your Enemy, Then You Have a Major Marketing Problem!”

~ Prof. William Proffit

Interesting news this week, where dentistrytoday.com reported that OrthoAccel Technologies – the company manufacturing and marketing Acceledent; its product that the company “claims” speeds up orthodontic tooth movement by up to %50 – has been found to be pushing out “misleading marketing” to the public, as ruled by The Advertising Standards Authority (ASA) in the United Kingdom, after reviewing available evidence.

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