“Give them Quality. That’s the best kind of advertising.” ~ Milton Hershey
Let’s put it out there bluntly: We are distorting the aesthetic sense of the public, plain and simple!
And by “we” I mean “us”, dental professionals who are supposedly the custodians and guardians of people’s smiles and oral health. The public today is under constant bombardment by images of so-called “smile makeovers” a lot of which are sub-standard, to say the least, and often without justification, under the guise of a laughable marketing term; The Hollywood Smile. Sadly, this seems to be especially true here in the Middle East. How this “One smile fits all” notion started can probably be traced back to the rise of social media and its associated online marketing several years back!
The Orthodontic Notefile 