The Rise of the “Misguided” Online Consultation: Patient Expectations vs. Reality

“Blindness and Error can change a life as surely as Judgement and Reason can.”  ~ M. Morris

As social media and the internet in general take hold of almost every aspect of our lives, with their apparent ease of access and speed of response, we tend to infer that we can really do EVERYTHING in the virtual world. This notion has clearly spread throughout all fields of industry, marketing and certainly impacting the field of health services in general. In this blog post I’d like to discuss the downsides of people’s misguided perceptions that online medical/dental consultations are a viable and reliable form of enquiry into their health issues.

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A Tribute to “Prof”..

“No people have been honored for what they recieved. Honor has been the reward for what they gave.” ~ President Calvin Coolidge

The orthodontic community recently lost one of its absolute Greats; the late Prof. William Proffit, the man who – arguably – had the most influence on the orthodontic profession in the past 60 years or so. His landmark textbook Contemporary Orthodontics can be considered THE Bible of Orthodontics all over the world.

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The “Big Picture Approach”: Orthodontic Problem Solving From a Bird’s Eye View

“When the only tool you own is a hammer, every problem begins to resemble a nail.” ~ Abraham Maslow

When facing critical problems and difficulties in our case progression and mechanics during orthodontic treatment, we sometimes struggle with finding the right solution and seem to be going deeper into complexity, and often, nothing seems to be working! In such situations, it’s always useful to remember to see the big picture of the situation first, before drowning further in the little details.

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Truth… or Dare?

“If Truth is Your Enemy, Then You Have a Major Marketing Problem!”

~ Prof. William Proffit

Interesting news this week, where dentistrytoday.com reported that OrthoAccel Technologies – the company manufacturing and marketing Acceledent; its product that the company “claims” speeds up orthodontic tooth movement by up to %50 – has been found to be pushing out “misleading marketing” to the public, as ruled by The Advertising Standards Authority (ASA) in the United Kingdom, after reviewing available evidence.

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JAWS – Dr. Proffit and Dr. Ackerman Review a “Sensationalist” Book!

http://www.manlydesign.com.au/project/shark-braces/

“Science, my boy, is made up of mistakes, but they are mistakes which are useful to make, because they lead little by little to the truth.”
Jules Verne, Journey to the Center of the Earth

It’s been a while since I last posted on the blog due to work and family time constraints, but we’re back this time with a review of a review!

As the title suggests, this post is about a review posted by Prof. William Proffit, James Ackerman and Tate Jackson on the blog The Orthodontics Professors. It is a review of a new book by Dr. Sandra Kahn and Paul R. Ehrlich entitled; Jaws: The Story of A Hidden Epidemic. Stanford, CA: Stanford University Press, 2018 (Apr.

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