Truth… or Dare?

“If Truth is Your Enemy, Then You Have a Major Marketing Problem!”

~ Prof. William Proffit

Interesting news this week, where dentistrytoday.com reported that OrthoAccel Technologies – the company manufacturing and marketing Acceledent; its product that the company “claims” speeds up orthodontic tooth movement by up to %50 – has been found to be pushing out “misleading marketing” to the public, as ruled by The Advertising Standards Authority (ASA) in the United Kingdom, after reviewing available evidence.

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From Good to Great!

“The Pleasures of writing correspond exactly to the pleasures of reading.” ~ Vladimir Nabokov

I recently had the pleasure – and privilege – of writing the “Smile Message”  to readers of the latest issue of Smile Dental Journal, entitled “From Good to Great!“.

The message is about the importance of incorporating new and proven digital technology into 21st Century dental practices, especially in Orthodontics.

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